Aldi’s announcement may cause a stir

Aldi's announcement may cause a stir

Aldi is planning action in the parking lot.

Image: DPA / Rolf Weinberd

Aldilettes and matching socks with the Aldi logo: fashion collection of the retail chain Aldi Nord had a huge success last year! Especially the youth of Generation Z were totally excited about trendy items in blue and white striped design. The discounter has responded to the huge demand and has now launched another fashion collection.

If you want to catch one of the nine pieces, you have to be quick: Because the “Aldi Original Collection” is limited and will not be reproduced. you can afford Method That too in only five places – and that for one day at a time.

Aldi launches second fashion collection

The retail discounter’s exclusive collection includes sweatshirts, T-shirts, jogging pants, socks, and the iconic “aldilets,” which were already in great demand last year. What you could only catch at pop-up exhibitions and contests is now officially offered in stores for the first time.

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Lucas Kaiser, Director of Marketing and Communications at ALDI North in Acting One Press release.

Aldi is planning a pop-up store in the supermarket parking lot

With an ad clip set in a space setting, Aldi fans are in the mood for new streetwear collections and pop-up sales. The video was first shown on October 5th instagram Broadcasting.

Aldi is also exclusive this year: Boiler suits and sock sneakers with Aldi branding that can be seen on the spot can only be won via Instagram raffles. The rest of the collection is offered in only five locations – in Essen, Hanover, Hamburg, Berlin and Leipzig.

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The so-called “road shows”, which take place in tents in the respective parking lots of the shops, promise an extraordinary shopping experience in a space setting.


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