Hellmans Canada launches new vegan dressing and new marketing campaign “The Vegans”.

hellmanns dressing
© Hellman’s

The launch of Hellmans Vegan Dressing marks the beginning of Canada’s new TikTok Awards Show, designed to celebrate the joys of vegetarian cuisine.

Hellman’s Canada Announced “The Vegans,” a brand new awards show all about vegetarian food. To mark the launch of the brand’s new line of vegan dressings, Hellmann’s has teamed up with cooking enthusiast Canadian TikTokers from across the country to create delicious vegetarian recipes and share it on TikTok.

“Traditionally, vegetarian food has not always been hailed as the gold standard of taste,” says Kristen Denega, senior brand manager at Hellmans Canada. “That is changing today. Vegetarians will emphasize the creativity, fun, and most importantly, the delicious taste of vegetarian dishes.

The chefs presenting Hellmans Vegan Dressing have been sharing their creations on TikTok since September 7, and their recipes can be submitted in one of four award categories: Best Appetizer in a Supporting Role, Best Entree, Best Original Lunch Dish, and the “People’s Choice” award, the latter being determined based on community engagement. Host and influencer Jamie Milne (aka Everything Delish) will announce the winners the week of September 26.

The following flavors will be available in Canada in the future:

  • Hellman’s Vegan Ranch Dressing
  • Hellman’s Vegan Caesar Dressing
  • Hellman’s Vegan Green Goddess Dressing

visit for more information www.hellmanns.com/ca/en/the-vegans,

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