Denmark, Greece, Italy and Spain will also join the Mark O’Polo network from September. To this end, the company enters into strategic partnerships for shop-in-shop concepts and opens new showrooms.
“Internationalization is a strategic cornerstone for continuing our 55-year success story. We are pursuing an all-encompassing approach to creating the best possible brand and shopping experience for our customers,” said Maximilian Bock, CEO of Mark O’Polo. Explain this step. “Selected partnerships in relevant countries perfectly complement our online presence there and help us rapidly expand our brand awareness in these markets.”
Sales will begin in September alongside the Mark O’Polo Main Line’s Fall/Winter 2022 collection with the following partners: Hudson’s Bay Company (Canada), Magasin du Nord (Denmark), Attica (Greece), Coin and Rinascente (Italy) and El Cortes Ingels (Spain). Mark O’Polo Denim, footwear, accessories, body and beach as well as home products are to follow in the next step.
According to the company, the new showrooms in Athens, Stockholm and Verona will support the expansion of Mark O’Polo’s wholesale business in Europe. Along with internationalisation, the company is initially launching Mark O’Polo member customer loyalty programs in Italy and Spain. Other countries follow.
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