The Indian arm of international buyer giant Unilever — Hindustan Unilever Limited (HUL) — on Thursday, July 2, claimed that its substantially-criticised pores and skin cream ‘Fair & Lovely’ will be rebranded as ‘Glow & Lovely’.
“HUL today declared the future step in the evolution of its skin treatment portfolio to a a lot more inclusive vision of Constructive Attractiveness, and introduces Glow & Charming, the new identify for the Honest & Charming brand,” the business said.
Around the future handful of months, Glow & Pretty will be on the shelves, and potential innovations will provide on this new proposition.
Also, Men’s variety of Reasonable & Pretty will be named ‘Glow & Handsome’, Hindustan Unilever claimed, a 7 days immediately after saying it would rename its skin lightening product that has drawn flak for advertising unfavorable stereotypes connected to darker skin tones.
‘Stop employing the word Fair’
Hindustan Unilever Minimal (HUL) experienced previously announcing it will cease employing the phrase ‘Fair’ in the flagship brand ‘Fair & Lovely’ with a “additional inclusive vision of magnificence”. The The flagship skin care model is committed to celebrating all pores and skin tones, HUL explained.
HUL had declared the rebranding of its flagship manufacturer Truthful & Wonderful. Using ahead the brand’s journey in the direction of a much more inclusive vision of splendor, the corporation will prevent using the phrase ‘Fair’ in the manufacturer identify ‘Fair & Lovely’. The new identify is awaiting regulatory approvals and HUL expects to alter the title in the next couple months.
The brand name is fully commited to celebrating all skin tones.
The Truthful and Lovely brand has been criticized by some sections for promoting fairness as a image of beauty in an Indian milieu where range of skin tones is common.
(With company inputs)