The “5D” in Lidl: It’s Behind the New Regulation

The "5D" in Lidl: It's Behind the New Regulation

– Lidl is the first discounter to bring the change across the country. Other retailers such as Aldi, Penny and Edeka have already announced changes for 2022. But what is behind the so-called “5D”?

Discounter Lidl is the first supermarket in Germany to introduce the “5D” rule and is now doing without the “4D”. The current standard allows the sale of pork products imported from abroad. Meat is cheap there – but long transportation routes pollute the environment and animal welfare. Now it has been forgiven.


From now on you can have sausages and meat products under their brand “Metzgerfrisch” that originated, raised, flattened, killed and processed in Germany – that is, all five stages of the value chain of pork production. This applies to all 3200 branches. According to media reports, the group wants to strengthen the marketing of German products. on your Website They also feature 14 companies that “all attach great importance to quality, purity and craftsmanship traditions”.

A project that’s not only being put into practice by Lidl: Reeve and Penny want to follow suit over the course of the year, even if not 100 percent. then, according to REWE Group but at least 95 percent Pork products come from Germany. According to Twitter, Aldi would like to switch to “5D” by the end of the year.

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