Youth brand NUGGS debuts in Canada

Youth brand NUGGS debuts in Canada

9. June 2021

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© Simulate®

Young Vegetable Meat Alternative Brands Gems Made its debut in Canada and launched two flavors, Original and Spicy. NUGGS is a sustainable vegetable based chicken nugget. To enable realistic “simulations” of animal nuggets, the company uses advanced soy protein processing technology.

NUGGS’ innovative herbal alternatives are already enjoying great popularity with American consumers and they now have a large and creative fan base who publish fun user-generated content. TIC Toc and instagram issued.

© CNW Group / McCain Foods

“NUGGS’ delicious, sustainable nuggets and meaningful branding quickly caught on in the US. We are very excited to be bringing this plant-based nuggets to Canada,” said Matt Koehler, managing director of Canadian retail business at McCain Foods, which will manufacture and distribute NUGGS in Canada.

Each serving of NUGGS contains 13 grams of protein (about 25% more than animal-based nuggets) and 10 grams of fat (about 40% less than animal-based nuggets). The spicy nuggets are made with an aroma inspired by harissa which gives it a distinctive sweet and smoky flavour.

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