This offer enables a holistic media strategy for maximum distribution of company news through earned and paid media channels
frankfurtGermany, 14 July 2022 /PRNewswire/ — PR Newswire, a Cision company, is expanding its Sponsored Placement product portfolio around the world including Europe (Germany, France, UK, Italy, Spain, Netherlands) and Canada. This addition within the distribution network allows companies to bridge the gap between earned and paid media offerings. A PR Newswire press release creates a digital, native ad that can be placed quickly and strategically across publications. As part of multi-channel strategies, communications professionals will leverage sponsored placements to increase content impact, reach audiences, and increase visibility to generate more coverage.
“Cision’s additional investment in sponsored placements demonstrates the power of brand storytelling. Gartner research shows that integrated campaigns spanning more than four channels perform 300% better than campaigns with only one or two channels ,” They said Nicole GuillotCOO by Cision and president of PR Newswire. “Empowering a coherent brand message increases the value and effectiveness of brand building across multiple communication channels.”
Offering sponsored placements enables communications professionals to reach a wider audience in previously untapped markets.
- Strengthen: Leverage the credibility of trusted publications by embedding paid branded content on premium sites customers are already visiting.
- target toTargeted audiences for a brand’s content, including specific stakeholders, with customized information or communication campaigns
- visibilityLocal paid advertising is a useful complement to measures in the field of earned media and multi-channel approaches and can increase the effectiveness of a company’s communications by increasing the number of impressions and making ROI measurable.
“With the sponsored placement, we were able to increase the visibility of our World Living Soils Forum by sharing the announcement on the pages of the French magazine,” said Alain Lavital, communications director for Mot Hennessy, a season client. “We reached 197,000 impressions in one week, resulting in 190 sign-ups on our site. We plan to use the service to support our future announcements.”
Media reports as of 2022 (https://www.cision.de/quellen/whitepaper/der-globale-state-of-the-media-report-2022/) From Cision, press releases are the most popular medium to inform journalists about news and important information about a company. Combining press releases with native advertising, which is proven to be more trustworthy and generates higher click-through rates, seeks to share the visibility of the message communicators.
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About the Cision
As the world’s leading provider of technology and information for PR, marketing and social media management, Cision helps brands and companies identify, connect and engage with customers and stakeholders to drive business results. Cision empowers the next generation of communications professionals to act strategically in the modern media environment where business success directly depends on public opinion. With offices in 24 countries in the US, EMEA and APAC, Cision offers a best-in-class solution portfolio that includes Cision Insights, Cision Communications Cloud, PR Newswire, Brandwatch and MultiVu.
Director Marketing D/A/CH & Nordics
Season Germany GmbH
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