Dieter Bohlen Announces a New TV Job—But It’s a Little Surprising

Dieter Bohlen Announces a New TV Job—But It's a Little Surprising

Dieter Bohlen has a new job. Image: Dieterbohlen / Instagram

New job for Dieter Bohlen – but nothing to watch on RTL

dieter bohlen RTL has since disappeared from the shows “Das Supertalent” and “DSDS” – at least in TV. Instead, he is now increasingly devoting himself to his social media channels. However, preferably to advertise. Although the pop titan has repeatedly announced that he will be back with new projects soon, he hasn’t been more specific.

NS fan Bohlen still prefers to see a new TV format, but most broadcasters are probably less open to the idea. Watson explained ProSieben, Sat.1 and the public broadcasters said months ago that they are not currently planning with planks.. The former Modern Talking star has now found a new job.

Dieter Bohlen planning a TV comeback – but not with the show

The 67-year-old becomes a Freenet advertising ambassador – and so does his return to television. According to a press release from the telecommunications provider, the music producer should better know the umbrella brand and its individual product brands. Something weird: Bohlen also gets his own title for this job. He is now the company’s chief entertainment officer.

Dieter Bohlen advertises Freenet. Image: Freenet

Dieter Bohlen must be actively involved in communication

“The dieter fits in perfectly with the Freenet brand. He’s as straightforward and independent as we are in the Freenet group“, announced CEO Christophe Vilanec. What are Bohlen’s future tasks? He should at least be “more than just an advertising ambassador,” he says. They should be actively involved in communication.

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The company’s press release stated: Bohlen “will slip into different roles and thus incorporate different stories about the brand and offerings”.

Bohlen excited about new commitment

Bohlen himself says of his commitment in the official announcement:

“Very few people know that I actually have a degree in business administration. And as such, the platform of a listed company like Freenet Group is extremely exciting to me. The business model is unique in Germany, but not as widely known. So the best composed number on the planet – if no one knows it, it will be a flop too. I’m glad we’re adapting it together and I’m now part of Freenet management.”

New spots cannot be viewed on RTL

until sometime before mid-September Christmas The campaign with Bohlen is to be seen on several TV channels including ProSieben and Sat.1. On the other hand, a Freenet spokeswoman told Watson that the campaign would not be shown on the channels of Bohlen’s longtime employer – Medinagroup RTL. However, it has less to do with planks, as she emphasizes: “Previous campaigns over the years were no longer running on RTL Mediengruppe channels. So when we started working with Dieter Bohlen the distribution of the advertising budget was not postponed.”

Various online and social media ads are also already planned – and this one fits particularly well with the picture at present. instagram The omnipresent Dieter Bohlen.


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