The global out-of-home business emerged in 2018 with the acquisition of Outdoor Plus and Xterian Media, the choice of outdoor advertisers, with the most prestigious marketing contract from Transport in London. With the new contract, the CMS platform is now globally standardized on the Broadsign Control Content Management System. All of Global’s new doh locations will run on Canada’s premier doh stage.
DUH: Global Media Demuting JCDecix in the UK
The new agreement is an extension of six years of cooperation between the two partners. More than 115 new digital premium screens, including the recently replicated DooH Hammersmith Towers screens, are already running on Broadsign.
David Henderson, Chief Technology Officer at Global, commented: “Broadsign is a proven DOH solution that helps us deliver content and campaigns efficiently through our network advertising and digital ad exchange (DAX). With Broadsign Our partnership will not only help expand and diversify our DUH portfolio, but will also provide media buyers greater flexibility and transparency when booking campaigns. ”
“Globally, they operate the largest DuH network in the UK and we are excited to expand our partnership with them as they prepare for this new phase of development,” said BertSign Chief Revenue Officer Merton Dolovet said.
Connor Beaumont is a contributor to CA News Ottawa, covering news, politics, business, technology, sport, entertainment, and lifestyle. He focuses on clear, accurate reporting and useful information that helps readers stay informed about current affairs and developments that shape their communities. His work highlights relevant stories, emerging trends, and important issues, presenting them in a balanced, accessible, and reader-friendly manner.
