DuH: Global UK relies on broad for further growth

DooH im Londoner Untergrund (Foto: TfL)

The global out-of-home business emerged in 2018 with the acquisition of Outdoor Plus and Xterian Media, the choice of outdoor advertisers, with the most prestigious marketing contract from Transport in London. With the new contract, the CMS platform is now globally standardized on the Broadsign Control Content Management System. All of Global’s new doh locations will run on Canada’s premier doh stage.

Media acquisition

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The new agreement is an extension of six years of cooperation between the two partners. More than 115 new digital premium screens, including the recently replicated DooH Hammersmith Towers screens, are already running on Broadsign.

David Henderson, Chief Technology Officer at Global, commented: “Broadsign is a proven DOH solution that helps us deliver content and campaigns efficiently through our network advertising and digital ad exchange (DAX). With Broadsign Our partnership will not only help expand and diversify our DUH portfolio, but will also provide media buyers greater flexibility and transparency when booking campaigns. ”

“Globally, they operate the largest DuH network in the UK and we are excited to expand our partnership with them as they prepare for this new phase of development,” said BertSign Chief Revenue Officer Merton Dolovet said.

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