Rose Bikes opens seven new shops across Germany. Here customers should be able to consult now and have the opportunity to comprehensively test their potential future bikes. All information is available here.
The stationary area network at Rose Bikes continues to expand. At L&T Osnabrück, at Breuninger in Stuttgart, at Globetrotter in Cologne, Frankfurt, Wiesbaden and Dresden, as well as at Sport Reischmann in Kumpten, customers are able to test and purchase bikes from Bocholt, a bicycle manufacturer and dealer daily, from April 2021 onwards. With an area ranging from 40 to 140 square metres, the sports store offers customers everyday bike models across all bike segments. In addition to expert advice, a workshop service is also offered to visitors for most areas.
According to their own statements, both Rose Bikes and producer Along with bikes, dealers also have many advantages. The focus should be on creating attractive stable touchpoints for the customers so that buying a bike becomes an experience. As an established sports store association with Rose Bikes as a well-known brand, the strengths of both partners are to be combined: Rose provides the digital infrastructure, trains employees on the sales floor and manages the direct delivery of the bikes. is. buyer. The collaboration partner provides location, frequency and personnel. Thanks to this broad concept, according to Rose, both companies are involved and their customers benefit equally.
Last year Rose opened a shop-in-shop area at Engelhorn Sports, marking the success of this innovative retail concept. Further openings are already on the agenda, to expand the blind network from 14 to 32 locations by the end of 2022.
From each collaboration that has already arisen, we learn how we can better choose our customers and guide them through the buying process. Our goal is to create as many attractive points of contact as possible.
Sarah Custos, Business Development Manager Manager at Rose Bike
A bicycle is a product that needs to be ridden and tested before a customer decides to buy. For everyday bikes, ideal coordination with the rider is one of the fundamental requirements for quality and service. After a test drive and consultation with the Sports Store staff, bikes and appropriate accessories can be purchased directly from the Rose’s web shop.
It is important that the online and offline channels harmonize and seamlessly merge into each other to accelerate the growth of the entire company and provide the customer with the most enjoyable, simple and fast shopping experience .
Tim Boker, Director Retail and Rose Bikes
With the opening of seven new shop-in-shop areas at L&T, Brauninger, Globetrotter and Sport Reichsmann, interested customers have been able to test and order everyday bikes at 12 locations across Germany starting this year. In addition to advice from branch staff and the opportunity to try and see the bikes live, customers are also usually offered an on-site workshop service.
How do you like the new concept of everyday shop-in-shop?
Text and Image: Press Release Rose Bikes