—Curious scenes are currently happening on social media: Russian influencers cut their outrageously expensive Chanel bags in protest of the French luxury brand.
Due to the Russian invasion of Ukraine, the channel is now restricting sales to Russian customers. However, no trouble for the French company as sales in Russia have been halted – other luxury brands such as Louis Vuitton or Herms have already done so. Rather, Russian influencers want the channel to target Russian customers living abroad. They must confirm that their principal residence is outside Russia and that they do not intend to carry luxury goods into the country.
“If the channel doesn’t respect its customers, why should we respect the channel?” Russian model Victoria Boni asked her 9.3 million followers on Instagram. In one video, she vents her anger and quickly cuts off a bag from the luxury brand.
Other influencers accused the channel of a hostile attitude towards the Russian people. In another video, Joanne Katya Guseva says: I am against Russophobia and discrimination on the basis of nationality. She then cuts her bag, which costs around 7,000 euros. However, the influencers do not comment on the atrocities committed by Russian troops in Ukraine.
The French company defended its stance: “In connection with the various sanctions imposed with respect to Russia and Belarus, the channel is prohibited from doing business with certain individuals and legal entities,” a company representative said in a statement. said vogue business,