Spotify for Work: Free premium account as an incentive for employees

Image: spotify

With the “Spotify for Work” program, Spotify wants to give companies an additional incentive system for employees — and force other users to commit to its service. The companies may enter into a framework agreement with the Swedish music streaming service through Spotify for Work.

for work and personal

In return, the company can offer its own premium account to its employees. On the one hand, Spotify for Work is intended as a small, additional incentive system, on the other hand, it should help employees at work by enabling them to focus better while working with quiet music in the background. The Personally Provided Premium Account may and may be used personally by the Employees. There are no restrictions compared to a traditional premium account with Spotify. It remains to be seen whether employees can oblige the company by offering a premium account for Spotify or whether they initially decide in favor of it.

Service starts with Accenture

Spotify is initially launching the service with consulting firm Accenture, which wants to provide Spotify accounts to its employees in Sweden, Latvia and Lithuania. In theory, though, according to Spotify, the program is open to all companies of all sizes. Interested companies may contact Spotify by email at ~~spotify.com to learn more about the terms and to express interest in participating.

Increase the share of premium users

If the program can win over a number of big companies, Spotify could, above all, further increase the number of premium accounts and publish it reputedly in quarterly figures. In the first quarter of this year, Spotify was able to increase it by 15 percent compared to the same period last year and didn’t need to announce a drop in users like Netflix, but with 180 million premium users, they’re more than half that. make less. Out of a total of 422 million users of Spotify.

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