Aldi is launching a new service – and responding to the trend

Aldi It is one of the ten largest retail groups in the world as well as the best selling discounter in Germany last year. Taken together, as Aldi consists of two legally independent groups of companies and discount retail chains Aldi Nord and Aldi Süd.

In an existing press release, Aldi Süd has now announced a new product under the motto “Good Things for All”, which aims to make shopping more convenient for customers and at the same time match the spirit of the times. eats.

Aldi brochures available via WhatsApp

From now on, Aldi Süd brochures will no longer be available only on the website and app, but also via instant messaging. WhatsApp be available. By entering the postal code, the user should also be able to call the regional offer.

Aldi Süd now also sends brochures via Whatsapp.Image: aldisüd

After customers register on the campaign page, they will receive a message every Sunday that draws their attention to the offer. Links within the product also lead directly to the online shop, says the press release.

Aldi Süd is thus joining a trend the retail chain is also following rave already participating. It announced in late August that the brochures would be sent via WhatsApp using the same process.

The production and distribution of Handouts is to be completely discontinued from July 1, 2023. The DIY series Obi has been doing without brochures since June of this year.

print brochures on the way

By saving on brochures, Reeve saves according to the trade magazine “W&V“Annual in the future 73,000 tonnes of paper, 70,000 tonnes of CO2, 1.1 million tonnes of water and 380 million kilowatt hours energy – and thus makes a contribution that should not be underestimated climate protection,

Last year, Aldi was able to generate sales of about 30.25 billion euros.Image: photo booth / K. schmidt

However, the brochure was digitized when Reeve decorated it himself. atmosphere Oddly enough, in Aldi Süd you’ll see nothing in vain for good, After all, one can assume that sending brochures through WhatsApp means that less brochures are used in paper form.

In a year, more than 28 billion advertising brochures are swept into the mailboxes of German homes, which often end up in the trash, unreadable. Therefore, it seems only logical to look for ways to avoid unnecessary paper overload in times of climate and energy crisis. However, there is still no information on Aldi Süd’s desire to phase out analog brochures.