Amazon can do luxury fashion, too – the group proves it with the “luxury store on Amazon” concept. From now on, European customers can also order collections by well-known designers directly online.
American mail order company Amazon is bringing its luxury fashion offshoot to Germany. As of Wednesday, the group is offering upscale ready-to-wear collections from established up-and-coming luxury fashion brands under the label “Luxury Stores at Amazon.”
“Luxury Stores on Amazon” The official press release said it combines the trust and convenience that customers know and love from Amazon – such as fast and free shipping – with an immersive shopping experience that offers the opportunity to discover luxury fashion.
Already from the end of 2020 in the USA
Luxury Stores was first launched in the United States in September 2020. The concept has now been extended to Europe. From now on, fashion-lovers and big shoppers in Germany, Great Britain, France, Italy and Spain can directly purchase the luxury fashions offered by Amazon.
Brands currently available include Christopher Kane, Dundas, Elie Saab, Mira Mikati, Rianna + Nina, Boglioli, Jonathan Cohen and Altuzarra. However, Amazon has already announced that other fashion and beauty brands will be added and expand the range in the future.