Primark is closing stores for the first time in Germany

Primark is closing stores for the first time in Germany

Fast fashion, questionable production conditions, (too) cheap prices – Irish fashion giant Primark has always been criticized in the past. Many negative headlines didn’t make any difference to the success – until now? It has now been announced that the chain is closing branches in Germany for the first time.

The fast fashion giant currently operates 32 branches in Germany, of which four are in Berlin alone. That number will drop to 30 in the coming year – two Primark stores will close, how When asked about the Stylebook, a Primark company spokeswoman confirmed. Branches in Viterstadt in southern Hesse and Schlossstrasse in Berlin are affected. “This is based on regular site reviews, which have shown that both sites are no longer commercially attractive to Primark,” the statement said. Delegate: Working on it, finding the best possible solution.”

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Primark stores will close in early 2023

In Weiterstadt, planned to close on January 31, 2023, the typical Primark paper bags in Schlossstrasse in Berlin will expire after April 30 next year. The end of the Primark promotion? rather not. According to a report, the company has announced ambitious expansion plans abroad. New branches are to be opened in the United States, France and Italy – the total number of Primark stores will increase from 402 to 530 over the next five years. And online business is also becoming more important.

Is the Primark Online Shop Coming Now?

In fact, Primark is one of the few fashion chains where online ordering is not yet possible. And a lot more than ever: there probably still won’t be a classic online shop with home delivery. However, there seems to be talk of a click-and-collect service where customers order online and then pick up their Primark clothes in store, such as “”, the finance director of the owner company Associated British Food. Quoting John Besson. , writes. “Home delivery” is not compatible with low prices.

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– Primark Press Office
, As expansion picks up speed, Primark clicks-and-collects radarReuters

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