1 million users in Germany: Amazon credit cards need a fresh start

1 million users in Germany: Amazon credit cards need a fresh start


heroine Looking for new partners for your credit card in Germany. So far, the proposal is implemented with Landsbank Berlin (LBB), but they should let the contracts expire next year. The future of Amazon credit cards is still uncertain.

LBB wants to exit former prestige project

In recent years, Amazon has won over 1 million customers with its prominently advertised credit card offering. It was considered a major prestige project for Sparksey to be chosen as a partner in the background for his Landesbank Berlin (LBB). As Finance FWD Reported on the basis of internal LBB documents, but indicated a complete rethink in the past few months. The bank aims to establish itself as a “Sustainably Profitable Customer Savings Bank” by 2025.
Amazon Credit Card with LBB Logo: One-off Model

like this he does Now reported, the end of cooperation with Amazon may have finally been a deal. The partners had agreed to let the contract expire on December 31, 2022. However, LBB would later engage in “follow-up work”. According to Finance FWD, this probably means an option for Amazon to enable the required transfer of millions of customer data after this deadline. For customers, one thing is certain: sooner or later they can expect a new credit card without the LBB logo.

Kick-off due to ADAC

In addition to Amazon, LBB recently lost a second, even bigger customer of its credit card business. ADAC did announcedHowever, he did not mention that the company will expand its own card program to 1.3 million users with a new partner in the future. However, the change here will last till 2023.

Credit Card, LBB, Amazon Credit Card
Credit Card, LBB, Amazon Credit Card
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